Raoul Shah
In 1993 Raoul launched Exposure, a creative communications agency providing clients with integrated marketing and design solutions for lifestyle brands. Initially managing and representing brands such as Boxfresh, Dazed & Confused, Converse and The Ministry of Sound, Raoul’s philosophy was to build brand credibility via the power of network, by connecting brands with the right people. Exposure has now expanded from London to Paris, New York, San Francisco and Los Angeles, representing clients such as Sony PlayStation, Triumph, Rizla and Stella Artois. Raoul’s particular focus is on the fashion, media and lifestyle sectors with a current client portfolio extending to Levi’s, Dr. Martens, Umbro, Edun, Coca Cola and Land Rover.
He is a trustee of the British Council and an obsessive collector, amassing anything from The Clash memorabilia to snow-globes, skateboards and Do Not Disturb Signs (once seen in the windows of Liberty).