With the advances in digital technologies over the last decade, the fashion industry has adopted the moving image to an unprecedented degree. Many different kinds of fashion moving image have recently (re-)emerged in a variety of contexts, very often online, fulfilling a variety of purposes including promotion, journalistic reportage and audio-visual experimentation. With the growing hybridisation of these functions, the fashion moving image is no longer confined to a handful of clear-cut formats shown in cinemas or on television. It is now a more plural and hybrid form than ever, spanning multiple media and platforms (websites, social media, fashion shows, retail, public space as well as cinema and TV).

Taking a retrospective look at the fashion moving image in the digital age, this series of conversations and screenings aims to showcase newly prominent forms of communication, display and representation and explore in detail how the fashion industry is embracing and adapting to them. The debates will reflect on the multi-disciplinary and collaborative nature of this fashion audio-vision, and, more broadly, the changing realities of image (and sound) production, circulation and consumption. Featuring fashion image-makers, designers, producers, journalists, historians and theorists, the season is the first attempt to stage a major debate on the fashion moving image in all its breadth and variety.

Curated by Hywel Davies and Marketa Uhlirova.